Sonkify Services

Website design and build, across four lanes.

Sonkify delivers practical, considered websites on the platforms clients actually use — WordPress, Shopify, custom frontend, and migrations between them. Pick the lane that fits the project, or get in touch and Sonkify will recommend one.

LanesWordPressShopifyCustom frontendMigrations
01 · The shape of each lane

Which lane fits the project.

The four lanes cover most of what businesses actually need. Sonkify recommends the right one based on what the site has to do, not based on what's easiest to sell.

01 / 04WordPress

When content needs to be editable.

Service businesses, content-led sites, marketing pages clients want to update without involving a developer.

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02 / 04Shopify

When the site has to sell products.

Brands and founders selling online who want a well-structured store on Shopify rather than a bespoke ecommerce build.

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03 / 04Custom frontend

When design control is the point.

Studios, agencies, consultants, and brands whose site needs more than off-the-shelf themes can deliver.

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04 / 04Migrations

When the current site is the problem.

Moving from an outdated, expensive, or unsuitable platform to one that fits how the business actually runs the site.

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02 · Lane one

WordPress websites.

Flexible business websites built on WordPress, including Elementor and template-led builds. The practical choice for marketing sites, service pages, and content-driven businesses that want a site they can edit after launch.

Best fit for

  • Service businesses with several offers to explain
  • Content-led sites that publish regularly
  • Teams who want non-technical staff to edit copy
  • Projects where editability beats deep design customisation

Not the right fit if

  • The design has to be highly bespoke and pixel-led
  • The site is selling products (Shopify is better suited)
  • Performance and design control are the top priorities

What's typically included

  • Full page set sized to the business (Home, Services, About, Contact and more)
  • WordPress install, theme setup, and core plugin configuration
  • Editable content blocks for non-technical updates
  • Forms with email delivery and basic spam protection
  • Mobile-first responsive layout, tested at common breakpoints
  • Light SEO setup — titles, meta, sitemap, robots
  • Hosting and domain guidance, or full setup if needed

Common engagements

  • New WordPress site from scratch
  • Redesign of an existing WordPress site
  • Template-led builds for known business types (see Templates)
  • Plugin work, theme adjustments, and editorial layout fixes
Start a WordPress project →
03 · Lane two

Shopify websites.

Storefront setup, redesign, and ecommerce improvements on Shopify. Suited to brands and founders selling online who want a reliable, well-structured store rather than a custom build from scratch.

Best fit for

  • Brands selling physical or digital products online
  • Founders who want to run the store from Shopify's admin
  • Sites where checkout reliability matters more than custom UX
  • Operators with five or more SKUs, or a focused single-product offer

Not the right fit if

  • The business is service-led, not product-led
  • You need fully bespoke checkout outside Shopify
  • Most of the value is in content, not commerce

What's typically included

  • Home, Collection, Product, Cart, and Checkout (native Shopify)
  • Theme setup, customisation, and brand alignment
  • Product page with gallery, variants, and detail blocks
  • Up to three collection layouts (curated, grid, editorial)
  • Mobile-first responsive layout
  • Shopify admin handover and a short run-book
  • Domain connection and shipping/tax basics

Common engagements

  • New Shopify store from scratch
  • Redesign of an existing Shopify storefront
  • Single-product brand sites built on Shopify
  • Migration from another ecommerce platform onto Shopify
Start a Shopify project →
04 · Lane three

Custom frontend websites.

More tailored sites for projects that need more than standard templates. Built on modern frontend stacks when WordPress or Shopify won't give the level of design control or UX the project actually requires.

Best fit for

  • Studios, agencies, and design-led operators
  • Consultants and experts whose positioning matters
  • Brands where the visual identity has to lead the site
  • Projects where speed, design control, and craft are non-negotiable

Not the right fit if

  • You need a CMS-first workflow for multiple non-technical authors
  • The site is ecommerce-led (Shopify covers that better)
  • Budget or timeline rules out bespoke design and build

What's typically included

  • Page set tailored to the business — usually Home, Work, About, Contact, plus case studies or service pages
  • Bespoke layout system built on a modern frontend stack
  • Editorial typography and a considered colour system
  • Lightweight CMS where editable content is needed
  • Forms with email delivery and spam protection
  • Performance-tuned static or hybrid build
  • Domain and hosting setup, or guidance for self-managed hosting

Common engagements

  • Studio and agency portfolios
  • Consultant and expert sites
  • Brand sites where Shopify or WordPress would dilute the design
  • Single-purpose landing sites for a specific campaign or product
Start a custom frontend project →
05 · Lane four

Migrations & rebuilds.

Move an existing site from an outdated or unsuitable setup into a better-fit platform. Useful when the current stack is slowing the business down, costing more than it should, or no longer matching how the site is being used.

Best fit for

  • Sites stuck on an unsupported or expensive platform
  • WordPress sites bloated by years of plugins and editors
  • Stores on the wrong ecommerce platform for the brand
  • Businesses whose old site no longer matches what they sell

Not the right fit if

  • The current site is healthy and the business just wants a refresh
  • You're willing to rebuild from scratch and don't need content preserved

What's typically included

  • Audit of the existing site — what to keep, change, or drop
  • Platform recommendation (WordPress, Shopify, or custom frontend)
  • Content migration with structure and URL preservation
  • Redirect map to protect existing search rankings
  • Rebuild on the new platform to match the agreed scope
  • Pre-launch QA and a switchover plan that minimises downtime

Common engagements

  • WordPress → Shopify (or vice versa) when the business model changes
  • Squarespace, Wix, or Webflow → WordPress or custom frontend
  • Legacy custom builds → modern frontend stack
  • Hosting consolidation alongside a platform change
Start a migration project →
06 · Another route in

Or start from a template.

For projects that fit a known business type, Sonkify Templates are a faster starting point than a bespoke build. Same craft, narrower customisation — set it up yourself, or have Sonkify launch it for you.

Browse Sonkify Templates
07 · Next step

Not sure which lane fits the project?

Tell Sonkify what the site has to do, and you'll get a recommendation — including an honest no if a Sonkify build isn't the right call.

Start a project

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